If you love indie music, you’ve probably seen the name “Bon Iver.” It looks French and can trip people up, but once you know the trick it rolls right off the tongue.
• Phonetic spelling: /boʊn iːˈvɛər/
• Simplified: bohn ee‑VAIR
Breaking it down
Put the stress on the second word: bohn ee‑VAIR. Avoid saying “Bon EYE‑ver” or “Bon IH‑ver.”
• “bon EYE‑ver” with a long eye sound
• “bon ih‑VUR” ending with an “er”
• Leaving out the space and saying it too quickly as one word
• “Have you heard the new Bon Iver album?”
• “Bon Iver won the Grammy for Best New Artist.”
• “I’m going to see Bon Iver in concert this fall.”
Since the release of For Emma, Forever Ago in 2007, Bon Iver has become synonymous with atmospheric folk‑inspired soundscapes and experimental production. Tracks like “Holocene” and “Skinny Love” have appeared in films, TV shows, and countless playlists.
Front‑man Justin Vernon chose the phrase after watching a French‑Canadian TV show where characters greeted each other with “bon hiver,” meaning “good winter.” He dropped the h, kept the space, and made it the project’s name.